Pernia’s Pop-up Studio IPO 2026: Price, GMP, Dates, Lot Size, Allotment & Listing

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Pernia's Pop-up Studio (Purple Style Labs) IPO
PS
Pernia’s Pop-up Studio (Purple Style Labs) IPO
Luxury Fashion Platform · Omni-Channel Retail · Designer Wear · Experience Centers
📋 Mainline IPO Fresh Issue Only NSE, BSE
₹575
Upper Price
₹680.00 Cr
Issue Size
Sep 7, 2026
Listing Date
₹3,923.51 Cr
Market Cap (Pre)
📅 IPO Timetable
All dates tentative
🟢
IPO Opens
Monday, 31 August 2026
Bidding starts — apply before close
🔒
IPO Closes
Wednesday, 2 September 2026
Last day to bid — closes at 5:00 PM IST
📊
Basis of Allotment
Thursday, 3 September 2026
Allotment finalised by registrar
🔄
Refund & Share Credit
Friday, 4 September 2026
Unallotted funds returned; shares credited to demat
🏷️
Monday, 7 September 2026
Trading begins from 10:00 AM IST
📋 IPO Details
IPO Open Date31 August 2026 (Mon)
IPO Close Date2 September 2026 (Wed)
Listing Date7 September 2026 (Mon)
Face Value₹10 per share
Price Band₹546 to ₹575
Issue Price (Upper Band)₹575 per share
Issue TypeBook Build — Fresh Issue Only
Lot Size26 shares
Total Issue Size1,18,26,086 shares (₹680.00 Cr)
Fresh Issue1,18,26,086 shares (₹680.00 Cr)
Offer for Sale (OFS)0 shares (₹0 Cr)
Pre-Issue Shares6,82,35,000
Post-Issue Shares8,06,89,212
Promoter Holding (Pre)26.34%
Market Cap (Pre-IPO)₹3,923.51 Cr
Listing ExchangeNSE, BSE
Lead ManagerAxis Capital, IIFL Capital Services
RegistrarKfin Technologies Ltd.
💰 Lot Size & Minimum Investment
At upper price ₹575
Investor TypeLotsSharesAmount
Retail — Minimum126₹14,950
Retail — Maximum13338₹1,94,350
S-HNI (sNII) — Min14364₹2,09,300
S-HNI (sNII) — Max661,716₹9,86,700
B-HNI (bNII) — Min671,742₹10,01,650
⚠️ Note: Investors can bid for a minimum of 26 shares and in multiples thereof. Retail individual investors can apply up to ₹2,00,000.
👥 Investor Reservation
Allocated portion of Net Offer
Not less than 75%
QIB Portion
Not more than 10%
Retail Portion
Not more than 15%
NII Portion
📊 Subscription Status
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📈 Company Financials
Restated Consolidated · ₹ Crore
Metric31 Mar 202631 Mar 202531 Mar 2024
Total Assets829.60497.05458.39
Total Income567.07494.00510.03
PAT-285.40-188.38-47.71
EBITDA30.3741.9931.63
Net Worth-52.28117.5039.51
Reserves & Surplus-116.40118.0139.34
Total Borrowing371.40112.79116.33
Income Growth
FY 2023–24₹510.03 Cr
FY 2024–25₹494.00 Cr
FY 2025–26₹567.07 Cr
🎯 Key Performance Indicators
-160.33%
ROE
FY 2025–26
-23.56%
ROCE
FY 2025–26
-51.16%
PAT Margin
FY 2025–26
5.44%
EBITDA Margin
FY 2025–26
-160.33%
RoNW
FY 2025–26
31.47x
Price/Book
FY 2025–26
₹75,505
Average Order Value
FY 2025–26
1,109
Designer Brands
Active Portfolio
⚖️ Valuation & EPS
Pre-IPO EPS
-₹41.83
FY26 earnings + pre-issue shares
P/E: N/A
Post-IPO EPS
-₹35.37
FY26 earnings + post-issue shares
P/E: N/A
Price to Book Value
31.47x
At upper price band ₹575
Market Cap (Pre-IPO)
₹3,923.51 Cr
At issue price ₹575
ℹ️ Pre-IPO EPS (-₹41.83) is computed on restated FY26 net loss of -₹285.40 Cr against pre-issue share base of 6,82,35,000. Valuation multiples (P/E) are rendered Not Applicable due to net negative earnings. Post-IPO Market Cap expands to ₹4,639.63 Cr following the issuance of 1,18,26,086 fresh equity shares taking the total equity base to 8,06,89,212 shares.
🎯 Objects of the Issue
Net proceeds utilisation
1
Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers and back-end offices in India
₹371.13 Cr
2
Funding towards sales and marketing expenses to be incurred by the Company
₹138.90 Cr
3
General Corporate Purposes
Balance
Total Fresh Issue Goal ₹680.00 Cr
🏢 About Purple Style Labs Ltd. (Pernia’s Pop-up Studio)
Est. 2015 · Mumbai, Maharashtra · Luxury Fashion Retail

Purple Style Labs Limited, incorporated in August 2015, is India’s leading multi-brand luxury omni-channel fashion platform operating under the celebrated flagship banner Pernia’s Pop-Up Shop (PPUS). The company curates high-end luxury fashion spanning womenswear, menswear, bridal jewellery, accessories, and kidswear, specializing heavily in wedding and luxury occasion wear.

The business aggregates a curated portfolio from 1,109 active designer brands (including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna). Operating an omni-channel ecosystem combining digital applications with 14 prestigious Experience Centers globally (12 in India, 1 in London, and 1 in New York), the company served over 200,000 unique luxury buyers during FY24–26, commanding an impressive Gross Merchandise Value (GMV) of ₹721.56 Cr and an average order value of ₹75,505 in FY26 supported by 1,266 permanent employees.

Brand Ecosystem
👗
Pernia’s Pop-Up Shop
Curated luxury bridal, menswear, and occasion couture aggregating 1,100+ designer brands
🏛️
Global Experience Centers
14 flagship physical boutique hubs spanning key Indian metros, London (UK), and New York (USA)
📱
Omni-Channel Commerce
Synchronized digital apps, private styling suites, trunk shows, and bespoke tele-consultation
💎
High AOV Metrics
commanding ₹75,504+ average ticket size driven by high-repeat HNI and NRI wedding cohorts
Competitive Strengths
🏆Category-defining multi-brand luxury platform with entrenched, long-term relationships with 1,100+ designers
🌐Proven international reach serving NRI and global luxury shoppers through London, New York, and online platforms
⚙️Capital-efficient omni-channel ecosystem enabling designer brands to scale without independent retail CAPEX
💳Strong customer retention dynamics and network effects driving high average order values and GMV growth
Company Promoter
AA
Abhishek Agarwal
Promoter, Whole-Time Director & CEO, Purple Style Labs Ltd.
📅 Key Dates
IPO Opens31 Aug 2026
IPO Closes02 Sep 2026
Allotment03 Sep 2026
Refund & Share Credit04 Sep 2026
Listing Day07 Sep 2026
💡 Quick Summary
Price Band₹546 – ₹575
Upper Price₹575 / share
Lot Size26 shares
Min. Investment (Retail)₹14,950
Issue Size₹680.00 Cr
ListingBSE, NSE
🏦 Registrar & Lead Manager
Registrar
Kfin Technologies Ltd.
📞 040-79615565
[email protected]
Lead Manager
Axis Capital Ltd., IIFL Capital Services Ltd.
📍 Registered Address
Purple Style Labs Ltd.
CTS No. 1081, Plot no. 110 TPS Village,
Service Road, Western Express Highway,
Vile Parle East, Mumbai — 400057
📞 +91 22 5033 3600
[email protected]
🛡️ Regulatory Note: Mainline IPO investments are subject to SEBI regulations. Always read the Prospectus/RHP before applying. Consult a SEBI-registered advisor before investing.
⚠️ Disclaimer: This page presents publicly available information from the Pernia’s Pop-up Studio (Purple Style Labs Ltd.) IPO RHP for informational purposes only. It does not constitute investment advice. IPO investments are subject to market risk. Please read all offer documents and consult a SEBI-registered advisor before investing.
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