Simca Advertising SME IPO: High GMP or Risky Bet? Full Details

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Simca Advertising SME IPO 2026
SA
Simca Advertising Limited IPO
OOH Media · Traditional Hoardings · Digital OOH · Maharashtra Market Leader
📋 SME IPO Fresh Issue NSE SME
₹183
Upper Price
₹58.04 Cr
Issue Size
May 15, 2026
Listing Date
₹219.08 Cr
Market Cap (Pre)
📅 IPO Timetable
All dates tentative
🟢
IPO Opens
Friday, 8 May 2026
Bidding starts — apply before close
🔒
IPO Closes
Tuesday, 12 May 2026
Last day to bid — closes at 5:00 PM IST
📊
Basis of Allotment
Wednesday, 13 May 2026
Allotment finalised by registrar
🔄
Refund & Share Credit
Thursday, 14 May 2026
Unallotted funds returned; shares credited to demat
🏷️
Friday, 15 May 2026
Trading begins from 10:00 AM IST
📋 IPO Details
IPO Open Date8 May 2026 (Fri)
IPO Close Date12 May 2026 (Tue)
Listing Date15 May 2026 (Fri)
Face Value₹10 per share
Price Band₹174 to ₹183
Issue Price (Upper Band)₹183 per share
Issue TypeBook Build — Fresh Issue
Lot Size600 shares
Total Issue Size31,71,600 shares (₹58.04 Cr)
Fresh Issue31,71,600 shares (₹58.04 Cr)
Market Maker Shares1,59,000 shares
Pre-Issue Shares88,00,000
Post-Issue Shares1,19,71,600
Market Cap (Pre-IPO)₹219.08 Cr
Lead ManagerSocradamus Capital Pvt.Ltd.
RegistrarMUFG Intime India Pvt.Ltd.
💰 Lot Size & Minimum Investment
At upper price ₹183
Investor TypeLotsSharesAmount
Retail — Minimum & Maximum21,200₹2,19,600
S-HNI (sNII) — Min31,800₹3,29,400
S-HNI (sNII) — Max95,400₹9,88,200
B-HNI (bNII) — Min106,000₹10,98,000
⚠️ SME IPO Note: Minimum application for retail is 2 lots (1,200 shares = ₹2,19,600). Retail maximum is also 2 lots. Lot size is 600 shares; bids must be in multiples of 600.
👥 Investor Reservation
Allocated portions
30,12,600
Net Offer to Public
Shares Offered
1,59,000
Market Maker
Firm Reservation
💡 Market Maker: Giriraj Stock Broking Pvt.Ltd. has been allocated 1,59,000 shares to ensure liquidity post-listing on NSE SME.
📊 Subscription Status
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📈 Company Financials
Restated · ₹ Crore
Metric31 Dec 202531 Mar 202531 Mar 202431 Mar 2023
Total Assets57.9636.6719.806.07
Total Income78.1675.0949.3111.96
PAT10.689.985.781.57
EBITDA14.3713.497.722.11
Net Worth28.0517.377.391.62
Total Borrowing0.28———
Income Growth
FY 2023–24₹49.31 Cr
FY 2024–25₹75.09 Cr
9M FY26 (Apr–Dec 2025)₹78.16 Cr
🎯 Key Performance Indicators
57.44%
ROE
FY 2024–25
76.57%
ROCE
FY 2024–25
13.31%
PAT Margin
FY 2024–25
9.27x
Price/Book
Mar 31, 2025
38.08%
ROE (9M FY26)
Dec 31, 2025
50.89%
ROCE (9M FY26)
Dec 31, 2025
13.73%
PAT Margin (9M)
Dec 31, 2025
0.02
Debt/Equity
Dec 31, 2025
⚖️ Valuation & EPS
Pre-IPO EPS
₹11.34
FY25 earnings / Pre-issue base
P/E: 16.14x
Post-IPO EPS
₹11.89
Annualised 9M FY26 / Post-issue base
P/E: 15.39x
Price to Book Value
5.74x
At ₹183 (post-issue book)
Market Cap (Pre-IPO)
₹219.08 Cr
At issue price ₹183
ℹ️ Pre-IPO EPS (₹11.34) based on pre-issue shares (88,00,000) and FY25 earnings. Post-IPO EPS (₹11.89) based on post-issue shares (1,19,71,600) and annualised 9M FY26 earnings.
🎯 Objects of the Issue
Net proceeds utilisation
1
Funding for the incremental working capital requirements
₹23.50 Cr
2
Purchase and installation of LED advertising screens
₹12.72 Cr
3
Strategic collaboration with CWM for monetization of 20 LED screens
₹5.00 Cr
Core Issue Utilization ₹41.22 Cr
🏢 About Simca Advertising Limited
Est. 2022 · Mumbai · OOH Media Services

Simca Advertising Limited is a growing Out-of-Home (OOH) media solutions provider focused on the Maharashtra and Mumbai markets. Incorporated in 2022, the company provides diverse advertising assets including traditional hoardings, gantries, bus panels, kiosks, and shelters, helping brands achieve high visibility in high-traffic public areas.

The company manages over 100 media assets at strategic commercial hubs and major junctions. Simca serves a wide spectrum of clients across entertainment, real estate, and government sectors. With an ISO 9001:2015 certification, the firm is increasingly adopting Digital OOH (DOOH) technologies, utilizing dynamic LED screens to enhance audience engagement and recall.

Service Verticals
🖼️
OOH Assets
Traditional hoardings and gantries at arterial roads and intersections
📺
Digital Media
Dynamic DOOH screens for interactive and time-targeted content
🚌
Transit Media
Bus panels, shelters, and vinyl signage across city networks
🎯
Campaign Design
Customized media plans based on local audience behavior
Competitive Strengths
🌟Ownership of high-visibility OOH assets in high-traffic Mumbai hubs
📊Consistent top and bottom-line growth with strong EBITDA margins
⚙️Adoption of dynamic digital billboard technologies for interactive engagement
👨‍💼Management team with significant experience in the Maharashtra media market
Company Promoters
FB
Fahim Batliwala
Promoter, Simca Advertising Limited
AB
Ashma Fahim Batliwala
Promoter, Simca Advertising Limited
📅 Key Dates
IPO Opens8 May 2026
IPO Closes12 May 2026
Allotment13 May 2026
Refund & Share Credit14 May 2026
Listing Day15 May 2026
💡 Quick Summary
Price Band₹174 – ₹183
Issue Price₹183 / share
Lot Size600 shares
Min. Investment (Retail)₹2,19,600 (2 lots)
Issue Size₹58.04 Cr
ListingNSE SME
🏦 Registrar & Lead Manager
Registrar
MUFG Intime India Pvt.Ltd.
📞 +91-22-4918 6270
[email protected]
Lead Manager
Socradamus Capital Pvt.Ltd.
Market Maker
Giriraj Stock Broking Pvt.Ltd.
📍 Registered Address
Simca Advertising Ltd.
Bungalow No C-6, Swami Samarth Nagar,
Roshanlal Nagar, Andheri (W),
Mumbai, Maharashtra — 400053
📞 022 – 2633 5055
[email protected]
🛡️ Regulatory Note: SME IPO investments are subject to SEBI regulations. Always read the Prospectus/RHP before applying. Consult a SEBI-registered advisor before investing.
⚠️ Disclaimer: This page presents publicly available information from the Simca Advertising IPO RHP for informational purposes only. It does not constitute investment advice. IPO investments are subject to market risk. Please read all offer documents and consult a SEBI-registered advisor before investing.
📊
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