In a historic “Match-Off” during Shark Tank India Season 5 (January 2026), the tank transformed into a pet lover’s arena. Two brands with polar-opposite philosophies—Smylo (the cat-first specialist) and Nootie (the legacy dog-care giant)—went head-to-head. While both walked away with deals, the showdown highlighted a critical debate in the Indian startup ecosystem: Is it better […]

The fifth season of Shark Tank India recently witnessed a high-voltage “Diamond Match-Off” that left the startup ecosystem buzzing. For the first time in the show’s history, two direct competitors in the Lab-Grown Diamond (LGD) space—Emori and True Diamond—pitched back-to-back. While one brand walked away with a multi-crore cheque, the other executed a masterclass in