Upsnac on Shark Tank India: Why the “Proffee” Pitch Failed to Brew a Deal
In a high-stakes episode of Shark Tank India Season 5 (February 2024), Ludhiana-based entrepreneur Riya Gupta walked into the tank with Upsnac, a functional beverage brand aiming to disrupt the Indian coffee market. Despite the growing trend of “wellness coffee,” the pitch served as a stark reminder that in 2026, the “Sharks” are looking for […]












