Press Release on Strategic Deal to Acquire 51% stake in Premium Beauty Brand Aflairza.
M&A
▲ Positive Development
MEDIUM RISK
📅 Filed on BSE: 14 Jul 2026, 06:33 PM IST · BSE ID: 4bf3bd2e-637c-4f5a-91f1-71cfcc7b72e2
View Original BSE Filing (PDF)
💡
In Simple Terms
Recode Studios is buying a majority 51% share in Aflairza, a premium beauty brand, starting with ₹8.32 Crore for 33%.
🤖 AI Summary
- Recode Studios signed an Investment Term Sheet to acquire up to 51% equity stake in Aflairza Professionals Private Limited.
- Phase I involves acquiring a 33% stake for an aggregate consideration of ₹8.32 Crore.
- The consideration includes equal allocation for promoter share purchase and fresh capital infusion into Aflairza.
- Recode intends to increase its shareholding to 51% in Phase II after agreed milestones are achieved.
- Aflairza Professionals is a premium luxury beauty brand founded by Mr. Sagar Urvish Gandhi and Mr. Deep Parekh.
🔢 Key Numbers — exact figures from BSE filing, not rounded
Phase I Acquisition Stake
33%
Phase I Consideration
₹8.32 Crore
🏢 How This Affects the Company
This acquisition expands Recode's portfolio in the premium Beauty & Personal Care (BPC) segment, strengthening manufacturing capabilities and enhancing distribution networks for premium luxury products.
Recode will make an initial investment of ₹8.32 Crore for a 33% stake, combining secondary share purchase and primary capital infusion.
Recode will nominate a representative to Aflairza's Board; Aflairza's existing promoters will continue to lead day-to-day operations.
👥 What This Means For Shareholders
✅
Action Required
No immediate action is required from shareholders based on this disclosure.
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Who Is Affected
Shareholders of Recode Studios Limited are affected as the company is committing capital for this strategic investment, aiming for long-term value creation in the premium beauty segment.
🔍
Management Signal
Management is signaling a strategic intent to expand into the premium beauty and personal care market through M&A and strengthen its brand portfolio.
For information only. Not investment advice. ForgeUp is not SEBI-registered.
👁 Watch List — track these upcoming events
Disclosure on the completion of Phase I acquisition of Aflairza Professionals.
Announcement of agreed milestones for increasing stake to 51%.
Any subsequent disclosures regarding Phase II of the acquisition.
MEDIUM RISK
The completion of Phase II (reaching 51% stake) is contingent on unspecified agreed milestones.
💡 Investor Takeaway
Recode Studios has signed an Investment Term Sheet to acquire up to 51% of Aflairza Professionals Private Limited. Phase I involves an initial acquisition of a 33% stake for an aggregate consideration of ₹8.32 Crore, with a subsequent increase to 51% upon achieving agreed milestones.
⚖️ Strengths & Concerns
✅ Positives
- Recode Studios is expanding its presence in the premium Beauty & Personal Care (BPC) segment through a strategic acquisition.
- The transaction involves an initial capital infusion into Aflairza, aimed at strengthening its manufacturing and distribution capabilities.
⚠️ Concerns
- The acquisition of the remaining 18% to reach 51% is contingent on achieving unspecified agreed milestones.
- Specific financial details of Aflairza Professionals Private Limited, such as revenue or profitability, are not provided in the filing.
📅 Company Track Record
Recode Studios Limited was recently listed with its IPO in March 2026. This is a follow-up to a previous intimation on July 14, 2026, regarding the signing of the Share Purchase Agreement for Aflairza.
Based on publicly available historical data. For context only.
❓ Frequently Asked Questions
What stake is Recode Studios acquiring in Aflairza Professionals?
Recode Studios is acquiring up to a 51% equity stake in Aflairza Professionals Private Limited through a two-phase transaction.
What is the initial investment for Phase I of the Aflairza acquisition?
The initial investment for Phase I is an aggregate consideration of ₹8.32 Crore for a 33% stake in Aflairza Professionals.
How will the Phase I consideration of ₹8.32 Crore be allocated?
The ₹8.32 Crore consideration in Phase I will be equally allocated between a secondary purchase of shares from existing promoters and a primary capital infusion into Aflairza Professionals.
Who founded Aflairza Professionals Private Limited?
Aflairza Professionals Private Limited was founded by Mr. Sagar Urvish Gandhi and Mr. Deep Parekh.
What is the role of Aflairza's existing promoters after the acquisition?
The existing promoters of Aflairza Professionals will continue to lead the company's day-to-day operations.
Questions based on this BSE filing only. For information purposes.