BlueStone Jewellery and Lifestyle Ltd
BlueStone Jewellery: Q2 FY27 EBITDA Up 127% YoY to INR 97.1 crores, Crosses 1M Customers
RESULTS
▲ Positive Development
LOW RISK
📅 Filed on BSE: 22 Oct 2026, 06:53 PM IST · BSE ID: 1b8d2afe-f26d-4cef-8908-2c35801476bd
View Original BSE Filing (PDF)
💡
In Simple Terms
BlueStone Jewellery's Q2 earnings showed profit for the fourth time in a row, with strong sales and customer growth.
🤖 AI Summary
- BlueStone Jewellery reported Q2 FY27 EBITDA of INR 97.1 crores, a 127% increase YoY.
- The company recorded its fourth consecutive quarter of profit, following its first profitable full year in FY26.
- Customer base crossed 1 million, reaching 10,24,220 at September-end, up 19.3% YoY.
- Q2 FY27 revenue grew 43.9% YoY to INR 738 crores; 1H FY27 revenue up 46.3% to INR 1,471 crores.
- The company expanded to 379 stores across 146 cities, an increase of 68 stores and 19 cities YoY.
🔢 Key Numbers — exact figures from BSE filing, not rounded
Q2 FY27 EBITDA
INR 97.1 crores
127%
Total Customers (September-end)
10,24,220
19.3%
Q2 FY27 Revenue
INR 738 crores
43.9%
1H FY27 Revenue
INR 1,471 crores
46.3%
1H FY27 EBITDA
INR 207.3 crores
1H FY27 EBITDA Margin
14.1%
Repeat Customers contribution to Q2 FY27 revenue
56.3%
🏢 How This Affects the Company
The company demonstrated continued revenue growth and customer acquisition, expanding its physical presence to 379 stores across 146 cities and crossing one million customers.
BlueStone maintained profitability for the fourth consecutive quarter, with Q2 FY27 EBITDA more than doubling to INR 97.1 crores and 1H FY27 EBITDA margin expanding by 422 bps YoY to 14.1%.
The company's omnichannel strategy, with over 80% sales originating online, supports its store expansion, including entering seven new Tier 2 and Tier 3 markets in Q2 FY27.
👥 What This Means For Shareholders
✅
Action Required
No immediate action is required from shareholders based on this financial results press release.
👤
Who Is Affected
All shareholders are affected as the company reported improved financial performance, including a 127% YoY increase in Q2 FY27 EBITDA to INR 97.1 crores and sustained profitability.
🔍
Management Signal
The management's focus appears to be on expanding market reach, customer acquisition, and sustaining profitability through an omnichannel approach, including entry into Tier 2 and Tier 3 cities.
For information only. Not investment advice. ForgeUp is not SEBI-registered.
👁 Watch List — track these upcoming events
Q3 FY27 financial results to assess continued profitability and revenue growth.
Updates on store expansion, especially in Tier 2 and Tier 3 markets.
Further details on customer acquisition and repeat customer metrics in upcoming reports.
LOW RISK
The filing indicates continued positive financial and operational trends, with no specific risks highlighted.
💡 Investor Takeaway
BlueStone Jewellery reported strong Q2 FY27 results with EBITDA of INR 97.1 crores, up 127% YoY, achieving its fourth consecutive profitable quarter. Revenue grew 43.9% YoY to INR 738 crores, and the customer base crossed 1 million, reaching 10,24,220.
⚖️ Strengths & Concerns
✅ Positives
- Q2 FY27 EBITDA increased by 127% YoY to INR 97.1 crores, marking the fourth consecutive profitable quarter for the company.
- Customer base surpassed 1 million, reaching 10,24,220 at September-end, a 19.3% YoY growth, with repeat customers contributing 56.3% of Q2 FY27 revenue.
📅 Company Track Record
BlueStone Jewellery achieved its first full-year profitability in FY26, reporting a PAT of INR 26 crores. Q4 FY26 revenue was INR 687.7 crores, up 49.1% YoY. The company has shown a trend of increasing revenue and moving towards consistent profitability.
Based on publicly available historical data. For context only.
❓ Frequently Asked Questions
What was BlueStone Jewellery's EBITDA in Q2 FY27?
BlueStone Jewellery reported an EBITDA of INR 97.1 crores in Q2 FY27, which is a 127% increase YoY.
How many customers does BlueStone Jewellery have as of September-end 2026?
As of September-end 2026, BlueStone Jewellery's customer base reached 10,24,220, representing a 19.3% increase YoY.
What was BlueStone Jewellery's revenue for Q2 FY27?
BlueStone Jewellery's revenue for Q2 FY27 was INR 738 crores, showing a 43.9% increase YoY.
Has BlueStone Jewellery been profitable recently?
Yes, BlueStone Jewellery reported a profit for the fourth consecutive quarter, following its first full year of profit in FY26.
How many stores does BlueStone Jewellery operate as of Q2 FY27?
BlueStone Jewellery operates 379 stores across 146 cities as of Q2 FY27, which is an increase of 68 stores and 19 cities YoY.
Questions based on this BSE filing only. For information purposes.